Day 6: Advanced content


In Week 1, you got some practice in composing messages 140 characters at a time – and possibly got frustrated at the limitations. Today we’re looking at some techniques to expand your messages.

This includes:

  • How to write longer
  • Curating Twitter content
  • Moving beyond text: Tweeting photos and images, video & GIF’s

Your assignment: try one new way to expand your message! And of course tweet it out with #UofT10DoT.

How to write longer

If you want to write substantially longer, Twitter is still not your best option. Write somewhere else, like a blog, and link to it. Twitter and blogs go beautifully together.

You can go beyond 140 characters of text however.

Option 1: Take a screenshot of a longer text

Write your text somewhere else (Word; text messages; Notepad … anywhere, really). You may also want to highlight or comment on something you’ve had published elsewhere. In either case, take a screenshot of the text. You then can add the screenshot as an image to get around the 140-character limit.


You can also take a screenshot of someone else’s text, say if you want to comment on it. If you do this, make sure you attribute the quote or include a link to the original. This is academic Twitter, after all. Tracing citations is important!

Option 2: Twitter essay (or thread or tweetstorm or Twitter rant)

A tweetstorm or thread or Twitter essay is simply a series of tweets on the same topic, allowing you to expand on your ideas while still reaching a Twitter audience. Ideally each individual tweet is still written in a pithy style.

Important tip: thread your tweets so they stay together! People in fact get annoyed if you don’t do this.

  1. Reply to your own tweet.
  2. Delete your handle, type your second tweet. Twitter recently took away the necessity for the first part.
  3. Repeat as necessary. You can string together as many/few tweets as you want.

Reading: Jeet Heer, I didn’t create the Twitter essay genre. I just made it popularA Twitter essay about Twitter essays, but published in the Globe and Mail.

Heer distinguishes between tweetstorms and Twitter essays, the latter being more artful. But you don’t actually have to write like Jeet Heer to try it out! (You may want to follow him, though: @heerjeet).

Numbering your tweets is optional, but can be helpful in orienting your readers, particularly in longer threads. Numbering also has the advantage of signalling to your readers that there’s more to come. You can put the number at the beginning or end of the tweet.

Here’s an example of an unnumbered thread that’s a bit of a rant (click through to see the entire thread):2017-02-11_17-39-56.png

Here’s a more formal, numbered essay that starts by highlighting someone else’s text:


Curating Twitter content

If you’re curating Twitter content, you’ll want to pull together content from various sources into some kind of cohesive whole or narrative. Once you’ve created your narrative, you can tweet out the link.

Storify is an app that allows you to gather tweets from people or hashtags, and to place them on a storyboard in chronological order. You can just add tweets to the board (as well as Facebook posts, Instagram, RSS feeds, or YouTube), but it’s a richer experience if you give a bit of context and include multiple perspectives. Here’s a Storify-ed live chat: Why Do We Do History in Public?

Word to the wise: It’s generally a good idea to Storify soon after an event when tweets are still easily findable. Once tweets have been captured they’ll remain, but only as long as users keep the post up, i.e. don’t delete them. It’s not a preservation strategy!

You could also try Creating a Twitter moment. Thanks to a graduate students from a past 10 Days of Twitter class, we even know how to cite these.


Going beyond text

According to the cliche, a picture is worth a thousand words.

You can increase the impact of your tweets and extend your tweets beyond the 140 character limit by tweeting other types of content like photos and other images, GIF’s, and live and recorded videos.

Tweeting photos and images

Photos and other images can lead to higher rates of retweeting and engagement, and your tweet is more likely to be noticed in your followers’ tweetstream. Twitter’s algorithm also preferences tweets with images and other media and your tweet is more likely to be included in your follower’s tweetstream.

You can include images with your tweet from either your desktop computer’s hard drive or from your mobile device camera roll by clicking on the camera icon below the text box in the lower left hand corner of the tweet composer interface.


You can include up to four photos in one Tweet. Pictures do not count towards your 140 character limit (in the past they did). When you use your mobile device to upload a photo, you can edit the image by clicking on the pencil in the lower right hand corner of the image, including filtering, applying emojis and other characters, and cropping.

Editing photo twitter.PNG

If you are uploading images from your desktop’s hard drive, they must be already edited. You can also shoot photos from within the Twitter app on your mobile device, if you have allowed this in your settings, by selecting the blue photo camera icon underneath the text box in the tweet composer.

Unlike Instagram, sharing photos is not Twitter’s primary purpose. Your images are not the primary content for searching and are not prominently featured on your profile page. To view what photos have been tweeted by a user, click on the Twitter profile’s “media” link.


Rules for good photography apply on Twitter, however, considering the shelf life of a tweet (approximately 20 minutes), there is no need to invest an excessive amount of time getting it just “right.” Photography on Twitter is definitely much more “real” and casual, then on Instagram, but the better the photo the greater the chance of retweeting and engagement. Tweet photos that are in focus, well lit, and have good composition.Your text can contextualize or comment on the photos, or the images can support or illustrate your tweet.

You can also create a Twitter photo essay, as you would a Twitter text essay (see above). Here’s an example of a Twitter photo essay on how a book gets to the shelf at the library that was created for the U of T Libraries account:

Tweeting video

Videos, like photos, can increase your impact on Twitter and allow you to extend your communication options beyond text. Videos can be up to 140 seconds in length. There are so many possibilities for using video in your tweets! You could tweet video from an event, gallery or concert, from a research trip, conference, or just the weather. Here’s an example of a video tweet about a February snowstorm:

Here’s a a video clip someone tweeted from a conference:

You could also live broadcast (if permitted) from a lecture or concert, through a gallery, a stroll through an historic part of town, geology fieldwork– the sky’s the limit! You can share some of your expertise or experiences that you think would be of interest to your twitter followers.  Here’s an example of a live broadcast of Celtic harp recital at Trinity College Chapel by a U of T Librarian:

And, of course, we live broadcasted the intro class of the 10 Days of Twitter last week: 

Who knows, perhaps you could even deliver a talk or a class session via a Twitter live broadcast?!

By using appropriate hashtags, your live broadcast will be discoverable by those interested in your topic. You have the option to leave the video up to be viewed after the live broadcast or you can delete it anytime.

How to tweet a video

You can tweet videos in four different ways:

  1. You can upload the video from your desktop’s hard drive.
  2. From your mobile device, you can upload a video from your camera roll that you have already shot in the same way that you can upload a photo– click the camera icon in the tweet composer and then select the video that you would like to share.  
  3. You can also record the video from within the Twitter mobile app by clicking on the video camera icon in the tweet composer (directly to the right of the photo camera icon).
  4. You can broadcast live through Twitter by clicking on the “Live” video icon. With live video, there is not a limit on length.  


Tweeting with GIF’s

Many of you have already discovered the joys of tweeting with GIF’s. For those of you new to the world of GIF’s, a GIF is a very brief, looping video. Here’s an example of using a GIF to reply to a tweet:

GIF’s are a great tool to add an exclamation mark to the textual content of your tweet, and they will definitely stand out in the twitter stream of your followers. Just a word of caution, GIF’s may not always be appropriate for all tweets and interactions. Some users have very strong negative feelings about GIF’s. Use your best judgement when deciding if and when to use a GIF and with GIF selection.

The easiest and most direct way to tweet a GIF is to the use the built-in GIF selection tool in the tweet composer interface, directly to the right of the photo selection link. Twitter provides access to a large number of GIF’s organized by mood and sentiment.

Now you are ready to show off your excellent skills as advanced tweeters!


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